Silent Lucidity

Lucid Motors has opened its first Studio location at the Cherry Creek Shopping Center. It’s one of 27 locations in North America for the group that’s setting new standards with the longest range, fastest charging electric car on the market. “The state of Colorado’s ambitious plans to support the acceleration of widespread electrification closely align with our mission to inspire the adoption of electric vehicles,” said Zak Edson, Lucid’s Vice President of Sales and Service. Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences whether they visit in-person, make inquiries entirely online, or combine the two. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color. The company’s first car, Lucid Air, is a state-of-the-art luxury sedan and has been named the 2022 MotorTrend Car of the Year® with an official EPA estimated 516 miles of range or 1,050 horsepower.