Ballard Designs, the kings of catalog-based furnishings and decor, have recently expanded their retail footprint into Denver by way of a beautifully-appointed showroom and store on St. Paul Street. The brand, known for its traditional-with-a-twist style sensibilities, offers its own label of ready-to-ship and custom furnishings, draperies, lighting, gifts and stylish accessories for the home. Ballard’s new Denver location is part of the 40-year-old home décor brand’s ongoing retail expansion spanning 20 states and 22 retail stores. “We love Denver, and we know from 40 years of sales history, that Denver loves us too,” said Dominic Milanese, VP of Retail for Ballard Designs. “Now Coloradans can see the beautiful pages of our catalog come to life in-store, and experience Ballard Designs up-close and in person like never before.”
The new 4,800-square-foot space features 13 fully decorated room vignettes showcasing Ballard’s exclusive living and dining room furniture, bedding and bath, upholstery, lighting, rugs, drapery, and latest seasonal décor. At the heart of the light-filled showroom, guests can browse hundreds of stylish fabrics, and schedule a complimentary appointment with an expert Design Consultant, who can help with everything from color selection and space-planning to decorating an entire home.
“The first thing you’ll notice when you walk into our gorgeous new Denver store is color, color everywhere,” Milanese added with enthusiasm. “In addition to tried-and-true Ballard classics, we’re adding fabulous new fabrics, accessories, and wallpapers in our favorite on-trend colors and patterns for spring.”
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